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Minggu, 19 Februari 2012

Video: Saturday Night Live Spoofs First Lady And Let's Move! TV Appearances

The Obama Show: The President "vetoes" rice cakes, and gets in trouble for eating a hoagie...
In a sketch that aired Saturday night, NBC's Saturday Night Live took note of First Lady Michelle Obama's many recent TV outings promoting the Let's Move! campaign. The spoof posits that Mrs. Obama's next media project to spread the word about healthy eating and fitness will be "The Obama Show," a Cosby-esque sticom starring the First Family, set at the White House. Host Maya Rudolph, as Mrs. Obama, calls it "an educational yet laugh-filled half-hour comedy starring my family." Fred Armisen plays the beleagured President Obama, who has to sneak his unhealthy treats. He's caught by Mrs. Obama trying to eat a salami and potato chip hoagie after he's announced that he's "vetoing" rice cakes (above).

"In the past few weeks I've made several TV appearances in order to bring attention to my childhood obesity campaign," Mrs. Obama says in the sketch. "...I've tried to teach kids and parents about fitness in a fun and entertaining way. But the work is not done."

In an apparent nod to another 80s sitcom, The Fresh Prince of Bel Air, SNL cast member Jason Sudekis plays Joe Jamal-Biden, the Obamas' adopted son.



The action is as goofy as any Cosby show storyline: Mrs. Obama discovers the President with his hoagy, and the President claims that "the kids" have left it around. Jamal-Biden enters, and takes the blame for the hoagie, in exchange for "Dad's" car keys. The sketch closes with the President and Mrs. Obama enjoying their rice cakes, snuggling on the couch.

First lady as TV star...
In the past month, Mrs. Obama has become a TV regular. To celebrate the two-year anniversary of the Let's Move! campaign, Mrs. Obama invited NBC talk show host Jimmy Fallon to the White House for a fitness challenge that aired on Late Night. She appeared on The Ellen DeGeneres Show and beat DeGeneres in a push-up challenge. During her debut as First Lady on The Tonight Show with Jay Leno, Mrs. Obama got the veggie-hating Leno to dine on a buffet of healthy fare. On the Rachael Ray show, Mrs. Obama discussed healthy school lunches and the Super Bowl. During her Feb. 9-11 tour for Let's Move!, Mrs. Obama filmed a special segment for Bravo's Top Chef. (Above: The President hands his hoagy to Jamal-Biden as Mrs. Obama looks on)

In January, Mrs. Obama actually made her sitcom debut, appearing on Nickelodeon's hit show iCarly to promote the Joining Forces campaign. All of that is in addition to other TV appearances for Let's Move!, such as outings on NBC's Today show.

*NBC video & photos

Minggu, 05 Februari 2012

First Lady Michelle Obama & Jimmy Fallon: Let's Move! Late Night

The talk show host engages in a fitness challenge with the famously fit First Lady...
Expect some hilarious Let's Move! hijinks on Tuesday night when First Lady Michelle Obama cameos in a video segment on NBC talk show Late Night with Jimmy Fallon. The comic visited Mrs. Obama last week at the White House to film the outing, which will air as part of this week's celebration of the second anniversary of the Let's Move! campaign. During a fitness challenge, the First Lady had Fallon running up and down the historic White House stairs, hula hooping, and engaging in a tug-of-war in the Diplomatic Reception Room (above).

"I said to her, this is really amazing, and she said 'well, it is the White House,'" Fallon said about his time with Mrs. Obama, while chatting on NBC's Super Bowl pre-game show.

Mrs. Obama announced in 2010 that she'd given up riding the White House elevator in favor of using the stairs in order to keep fit. The White House has six stories, and it will be revealed on Tuesday how many Fallon and Mrs. Obama ran through. The segment is "really fun," Fallon said.

The comic has previously cracked cute about Let's Move! on his show.

"A year ago Michelle Obama started her campaign to end childhood obesity called “Let’s Move.” I think Americans have been very clear in their answer: 'No,'" Fallon quipped during last February's anniversary celebration.

It's Mrs. Obama's fourth TV appearance to promote the anniversary of Let's Move!. She also did a fitness challenge during an appearance last week on The Ellen DeGeneres Show; DeGeneres lost a push-up contest to the First Lady, who did 25 push ups to the host's 14 during the show.

Fallon has visited the White House before...
Fallon is familiar with White House stairs: In 2009, he emceed a USO concert at the White House during President Obama and Mrs. Obama's huge Independence Day barbecue for military families. Foo Fighters and singer Michelle Branch performed. (Above: Fallon pauses on a White House staircase in 2009, on his way to meet the President)

First Lady of TV...
Last week, Mrs. Obama made her debut as First Lady on The Tonight Show with Jay Leno. An interview filmed earlier this month was aired on the Rachael Ray show. Leno, who claims to have gone decades without eating fruits and vegetables, dined on a buffet of healthy fare with Mrs. Obama, while Ray discussed healthy school lunches and the Super Bowl.

"You are such a role model for millions," Mrs. Obama told Leno as she encouraged him to eat an apple, sweet potato fries, and vegetable-topped pizza.

Mrs. Obama embarks on a three-day anniversary tour on Thursday, and will visit four states with eight events.

In addition to being familiar with the White House, Fallon is a supporter of President Obama's re-election campaign: Last August, he serenaded the President and celebrity guests with his guitar and comedic songs during a $35,800/plate fundraiser at the New York home of film mogul Harvey Weinstein, co-hosted by Anna Wintour. The event helped raise $2 million for the President's re-election effort.

*Fallon photos by the White House; second photo courtesy of Late Night with Jimmy Fallon

Rabu, 01 Februari 2012

Video: First Lady Wins Push-Up Contest With Ellen DeGeneres

First Lady Michelle Obama showed off her famous fitness on Wednesday in Los Angles as she taped an appearance on The Ellen DeGeneres Show, engaging in a push-up contest with Ellen DeGeneres as she discussed the Let's Move! campaign, which will have a renewed focus on fitness initiatives for children in 2012.

Mrs. Obama works out "every day," she told DeGeneres, which includes cardio, weights, "biometric kind of stuff," and pushups. She runs about three miles, and also plays tennis and does kickboxing, Mrs. Obama told Jay Leno during a Tuesday appearance on The Tonight Show.

De Generes challenged the First Lady to a push-up contest, and Mrs. Obama did 25 as the audience counted down. DeGeneres did 14.

"That was amazing!" DeGeneres said.

"I just stopped," the First Lady said after, hinting that she could have done many more push ups.



DeGeneres said she was going easy on Mrs. Obama. "I thought it wouldn't be good to show up the First Lady, so I stopped," she said.

"Because I thought, this looks bad that I'm going to beat her. I'm 54, and you're 48."

Mrs. Obama's second anniversary celebration for Let's Move! will be a four-state tour, through Iowa, Texas, Arkansas, and Florida. It begins on Februrary 9.

*Photo and video from The Ellen DeGeneres Show; updated

Michelle Obama Dishes On Super Bowl 2012

Gridiron snack: The President loves chips and guacamole...
The First Family is going low-key for the Super Bowl this year, and it will be a "quiet" celebration, unlike last year's extravaganza, a White House party for about 200 guests, First Lady Michelle Obama told Rachael Ray in an interview that aired today. (Above: Ray and Mrs. Obama during their interview)

“We'll probably watch it at home. It'll probably be a quiet Super Bowl this year,” Mrs. Obama told Ray.

Ray filmed the interview last Wednesday when she joined Mrs. Obama to unveil new federal school lunch standards at Parklawn Elementary School in Virginia, and the interview focused on Mrs. Obama's Let's Move! campaign, but Ray is a big Super Bowl fan, and the topic got worked in (Ray dished with Obama Foodorama about her day with the First Lady).

In 2011, the Obamas' Super Bowl party guests included Cabinet Secretaries, lawmakers, and Jennifer Lopez and Marc Anthony. The party marked the debut of the history-making White House Homebrewed Beer, and the White House Super Bowl menu included Cheeseburgers, Deep Dish Pizza, Buffalo Wings, a number of potato dishes, Bratwurst and Kielbasa.

Guacamole is the President's favorite snack while watching football, according to the First Lady, who said he "loves avocado."

"That's his favorite snack food, a chip dipped in some guac,” Mrs. Obama said. “You know nachos are always good, [if] it's fresh tomato sauce and you get it on sort of a good quality tortilla."

Last year's menu caused plenty of headlines, with critics hailing it as unhealthy in light of Mrs. Obama's Let's Move! campaign.

"I don't even know what you have other than some hot dogs and some burgers for a Super Bowl party. That's what the Super Bowl is," Mrs. Obama said when defending the choices.

The interview with Ray was one part of a TV triple header for Mrs. Obama this week, which included an appearance on The Tonight Show with Jay Leno and The Ellen DeGeneres Show.

*CBS photo

Senin, 30 Januari 2012

Rachael Ray Dishes On Her Day With First Lady Michelle Obama...And Worries About Paula Deen

Healthy school lunches, exercise, the Super Bowl, White House dating: Exclusive interview with First Lady will air on Wednesday...

By Marian Burros


Rachael Ray
, talk show host and cook, couldn’t stop talking. From her interview with Michelle Obama, set to air on Feb. 1, to her anxiety about fellow chef Paula Deen, there was no dead air when Obama Foodorama caught up with her last week. Ray still hadn’t come down from her high after an appearance on Wednesday morning with the First Lady at Parklawn Elementary School in Alexandria, VA, where Mrs. Obama unveiled the new federal regulations that put more fruits and vegetables and whole grains in school meals, while removing some of the sugar, fat and sodium. Agriculture Secretary Tom Vilsack was on hand for the long-awaited announcement, too. (Above: Mrs. Obama and Ray eat lunch with the Parklawn kids)

“There’s no more pleasurable way to spend the day than what I did,” Ray said.

Mrs. Obama gave Ray a shout out as she unveiled USDA's new standards: “I want to give a special hello to Rachael Ray, who’s a special guest here. She has been a true advocate on this issue for quite some time, and we're just thrilled that she's here with us today.”

Later, Mrs. Obama described the Southwestern showcase lunch she enjoyed in the school's cafeteria, made with Ray's recipes, as “nice and well prepared.”

Or in Ray's words, Yum-O. Mrs. Obama, Ray, and the Secretary sat down with 200 plus second and fourth graders to feast on ground turkey tacos with black beans and corn salad, brown rice, and fresh fruit and milk. And to add a little icing to the cake, Vilsack asked Ray for the taco recipe. She also joined the Secretary for a special conference call with reporters.

“It feels like a vacation," Ray said. "Because there’s good food and the joy of the First Lady coming and sitting down here and Sec. Vilsack and the kids and enjoying what will be part of the new school lunch. I love to be able to work with schools and add flavor like ground coriander and improve the kids’ palates.”

Ray interviewed Mrs. Obama in the school's library, sitting on child-sized chairs with a background of books. Ray was last at the White House in June of 2010, when she joined Mrs. Obama for the launch of the Chefs Move to Schools project. Senior Policy Advisor for Healthy Food Initiatives Sam Kass and Second Lady Jill Biden have both appeared on Ray's show.

"Mrs. Obama chatted about how excited she is about coming up on the second year" of the Let’s Move campaign, Ray said. “About the Super Bowl and exercise.”

The First Lady also discussed the dangers of having a teenage daughter who's approaching dating age: Malia Obama turned 13 last July.

"Who should the boys be more afraid of, you or your husband?" Ray asked Mrs. Obama.

Mrs. Obama also told Ray she "absolutely" misses grocery shopping now that she's in the White House.

"That's why I have my little secret Target runs," Mrs. Obama said. One of which happened to be captured on film by a veteran White House photographer who has traveled abroad with Mrs. Obama.

Ray ponders pizza as a vegetable...
Her day with the First Lady had one annoying little cloud for Ray. She said she didn’t understand why so many people insisted on mentioning that Congress had weakened the school lunch regulations by allowing a serving of pizza to be considered a vegetable (because of the tomato paste on it) and insisting that potatoes be allowed on the menu every day--including French fries. (Above: Ray in the lunchline at Parklawn)

“There’s so much good," Ray told Obama Foodorama. "It’s very exciting to see such a major and substantive turn around, seeing all of these great strides come to life.”

“I don’t think we should be focusing on pizza. Whether your opinion is it’s a problem or not a problem, you have to see the large picture: That pizza on the menu will be accompanied by leafy green vegetables."

"The only level playing field we have is the school for attacking hunger and obesity and the subsequent diabetes. Can you image the health care costs for the next generation and we’ve done this to them. There are kids under 10 who are already on diabetes medication. I feel so sorry for them.”

Healthy recipes, promotional deals, and Deen...
Diabetes, cooking show hosts. Paula Deen recently announced she has diabetes, in fact she has had it for three years, and has inked what is reported to be a $6 million deal with pharmaceutical company Novo Nordisk to be the spokesperson for Victorza, an injectable diabetes medication. At the same time, Deen continues to promote less-than-healthy recipes, and to make butter, sugar and salt companies richer by touting foods laden with these products.

Ray said she has "no opinion" on Deen's very disconnected value net. But she is worried about Deen.

"I love Paula, I think she has been a hard worker," Ray said. "She loves food and she loves people. I feel very anxious for her. She is going through an anxious time."

"I’ve always loved her I’m sure she’s trying to balance it out for herself in her own home and what she’s going to share with her audience. It must be a very personal thing."

Asked about her own less-than healthy food promotions on her show and website, Ray defended these. On Ray's website, the promotional clip for her interview with Mrs. Obama features advertisements for food and exercise, including one for Twix candy bars.

“On our website we always try to have healthy options though we don’t always think about diabetes on our show," Ray said. "Every day we are not teaching lean, mean cuisine but the food I cook in my own home is balanced. “

On the other hand the Super Bowl is coming.

“I always try to cook for Super Bowl," Ray said. "I don’t like low fat or no fat cheese. I think you should eat a moderate diet. Then you don’t feel so bad if every once in awhile you want a chili dog.”

Or her 7-Layer Chili Dog Dip, which is laden with full-fat sour cream and cheese, as well as hot dogs, chili con carne, beans, and salsa.

"The seven layer--forget it," Ray said, gleeful, by way of enthusing about her signature recipe.

Ray and Alliance for a Healthier Generation...
Ray's school lunch recipes that were served at Parklawn were developed for her work with Alliance for a Healthier Generation, former President Bill Clinton's non-profit foundation with the American Heart Association, created to combat childhood obesity. Mr. Clinton, pounds lighter than when he was in the White House and now a vegan after battling heart disease, is not the type to enjoy 7-Layer Chili Dog Dip. Ray's healthy school lunch recipes are available to schools nationwide, according to the Alliance, and will be used in the National School Lunch Program. (Above: Ray with Vilsack during their conference call)

Mrs. Obama's interview with Ray is part of a TV triple-header this week: She's also appearing on The Tonight Show with Jay Leno on Jan. 31, and The Ellen DeGeneres Show on Feb. 2. On Feb. 9, Mrs. Obama kicks off a three-day national tour to celebrate the second anniversary of the Let's Move! campaign with a visit to Des Moines, Iowa.

*Click here for Ray's Parklawn recipes, adapted for home use.

*Top photo by Reuters; second by AP; Vilsack photo courtesy of Rachel Ray

Kamis, 26 Januari 2012

Michelle Obama's TV Schedule For Let's Move!: Rachael Ray, Jay Leno, Ellen DeGeneres

Two day Los Angeles trip: Celebrating the second anniversary of Let's Move! & DNC fundraisers...
First Lady Michelle Obama
will have three network television outings ahead of the second anniversary of her Let's Move! campaign in February. All will air next week: Mrs. Obama will be on the Rachael Ray Show, The Tonight Show with Jay Leno, and The Ellen DeGeneres Show. Mrs. Obama marks the second anniversary of her campaign on Feb. 9 with an event in Des Moines, Iowa. (Above: Mrs. Obama joined DeGeneres in October of 2010, for an appearance to discuss military family issues)

Mrs. Obama filmed her interview with Ray on Wednesday when the celebrity chef joined the First Lady at Parklawn Elementary School to unveil USDA's new school lunch standards. The interview will air on Feb. 1. Ray told Obama Foodorama that she talked about the Super Bowl, exercise and "how excited Mrs. Obama is" about the second anniversary of the Let’s Move campaign.

In Los Angeles next week, Mrs. Obama will join Leno in his Burbank studio on Tuesday, Jan. 31, to tape The Tonight Show. The interview will air in the evening. Mrs. Obama will deliver remarks at a Democratic National Committee reception in Los Angeles at 7:00 PM.

On Wednesday, Feb. 1, Mrs. Obama will tape her show with DeGeneres. The interview will air on Thursday, Feb. 2. Before the show, Mrs. Obama will deliver remarks at a Democratic National Committee luncheon, and in the morning she will participate in a Let's Move! event focused on food deserts.

*Photo courtesy of Warner Bros./Michael Rozman/AP

Rabu, 25 Januari 2012

Transcript: First Lady's Remarks, USDA School Lunch Standards Announcement

First Lady Michelle Obama on Wednesday visited Parklawn Elementary School in Alexandria, Virginia, joining Secretary of Agriculture Tom Vilsack to unveil the new school meal standards that are part of the Healthy, Hunger-Free Kids Act 2010. Celebrity chef Rachael Ray provided recipes for a model school lunch cooked by cafeteria staff. A full post about the event is here.

The transcript of Mrs. Obama's remarks:


THE WHITE HOUSE Office of the First Lady
_________________________________________
January 25, 2012

REMARKS BY THE FIRST LADY
IN SCHOOL LUNCH STANDARDS ANNOUNCEMENT

Parklawn Elementary School
Alexandria, Virginia

11:32 A.M. EST

MRS. OBAMA: Thank you, everyone. Please, sit, rest. This is exciting. It is such a pleasure to be here today. This is an exciting day.

I want to start by thanking Secretary Vilsack, not just for that very kind introduction but for his outstanding work as Secretary of Agriculture. He has been just a major proponent on so many issues that are near and dear to me, and we wouldn't be here without his efforts and the efforts of his entire agency. So, thank you, sir.

I’d also like to thank Principal Akroyd and Jen Fitzgerald for their terrific work and for hosting us here today at Parklawn Elementary School. Go, Panthers! (Laughter.) I hear you're the "purring Panthers." (Laughter.) It's very, very good -- very good. We are so happy to be here and so proud of you all.

And I want to recognize all of the educators, the administrators, the food service workers and the advocates who are here today for everything that you do, every day, on behalf of our kids. This is a great celebration for us all.

And of course, I want to give a special hello to Rachael Ray, who’s a special guest here. I know she's hard at work getting lunch ready, and I am hungry -- (laughter) -- so I'm looking forward to it. But she has been a true advocate on this issue for quite some time, and we're just thrilled that she's here with us today.

And finally, I want to thank all of the parents who are here today -- because, I just want to be clear that we can't make any mistake about it -- this movement to improve the food in our schools is happening in large part because of all of you, the parents. It’s happening because you all stood up. It's happening because you all spoke out and you asked for something better for our kids.

Because, as parents, we all know that if left to their own devices, many of our kids would eat candy for breakfast, they'd follow it up with a few French fries for lunch and cookies and chips for snacks, and then they’d come home for a big chocolate sundae for dinner, right? (Laughter.) And we know that it is our responsibility, as adults, to make sure they don’t do that. So it’s our responsibility to make sure that they get basic nutrition that they need to stay healthy.

And that’s why so many of us try so very hard to prepare decent meals at home, and to limit how much junk food they get at home, and to ensure that they have a reasonably balanced diet. And when we’re putting forth this kind of effort at home -- and many of us are, and it's difficult to do every single day -- it's always a challenge, particularly with tough economic times and not enough time in the day -- but when we’re putting forth these efforts, when we’re doing what we're supposed to do at home, the last thing we want is to have all these hard efforts, all this hard work undone in the school cafeteria.

When we send our kids to school, we have a right to expect that they won’t be eating the kind of fatty, salty, sugary foods that we're trying to keep from them when they're at home. We have a right to expect that the food they get at school is the same kind of food that we want to serve at our own kitchen tables.

And let’s be clear, this isn’t just about our kids’ health. Studies have shown that our kids’ eating habits can actually affect their academic performance as well. And I’m sure that comes as no surprise to the educators here today. Anyone who works with kids knows that they need something other than chips and soda in their stomachs if they're going to focus on math and science, right? Kids can’t be expected to sit still and concentrate when they’re on a sugar high, or when they’re stuffed with salty, greasy food -- or when they’re hungry.



And that brings me to another important point. For many kids whose families are struggling, school meals can be their main -- or only -- source of nutrition for the entire day. So when we serve higher-quality food in our schools, we’re not just fighting childhood obesity; we’re taking the important steps that are needed to fight child hunger as well.


And that’s why so many schools across this country have been working so hard to improve the food that they serve to our kids in school. In fact, there are many schools that have been meeting these new standards for years, long before this legislation was passed. Thousands more have made significant improvements, offering their students a whole array of healthy -- and tasty, mind you -- new options.

For example, right here at Parklawn and in schools throughout this district, you all are doing some wonderful things, serving baked chicken tenders instead of frying them -- small things; replacing white rice with brown rice. You're offering all kinds of veggie side dishes, everything from succotash to broccoli, exposing kids to a whole array of wonderful tastes and flavors.


And we’re seeing changes like these in schools all across the country, of all sizes -- rural, urban and suburban. And I’m not just talking about schools in well-off areas with plenty of resources. I’m talking about schools like F.S. Ervin -- it's an elementary school in Pine Hall [sic], Alabama. Now, Pine Hall [sic] is a little-bitty town, rural town, with a population under 1,000 and an average household income of less than $26,000. But they have made some important changes to their school menu already -- things like replacing canned vegetables with fresh or frozen ones, moving in more whole grains, offering plenty of fresh fruit, and even baking their French fries instead of frying them. These are small changes.

And plenty of schools like F.S. Ervin are getting creative in this way. There are schools around the country that are holding taste tests and recipe contests to get kids really involved in the whole change -- give kids a competition and they'll get involved. There are schools that are partnering with farmers and with chefs in their communities, and that's making a difference. They’re making these small, daily changes -- simple things like replacing whole milk with skim milk -- changes that add up over time and it can make a real difference in the life of our kids.

And again and again, schools are finding that when they actually offer these healthier options, kids aren’t just willing to try them, they actually like them. That's the thing, that's the surprising thing. I've been to so many schools across the country where parents see their kids eating fresh vegetables off the vine, kids they say would never try anything, but that's the beauty of children -- they change. They change much easier than we do, and when we give them an opportunity to try something new, they embrace it oftentimes, and they come back for more.

So while budgets are tight right now, there are schools across the country that are showing that it doesn’t take a whole lot of money or resources to give our kids the nutrition they deserve. What it does take, however, is effort. What it does take is imagination. What it does take is a commitment to our children’s futures.

So today, I am asking parents and educators and food service workers across this country to embrace this effort on behalf of our children. Embrace it. Because we all know that we are some of the best role models for our kids. We are the first and best role models. And if kids are like mine, if I'm excited about something, they're excited about it -- right? If we as adults embrace it, the kids will follow suit. They're looking to us to figure out how to make this happen. So if we get pumped up about this effort, get excited, get creative, the kids will follow suit and they will do it with vigor and vim, and they'll be out there out front in a way that we would never expect.

So I want to thank you all once again for all that you do every day on behalf of our children. I’m excited to be here. This is a great day, a wonderful accomplishment. And it's just exciting to be able to highlight the work that's being done here at Parklawn.

So now, as I mentioned, I'm a little hungry. (Laughter.) I understand that I get to hang out with the kids, have a little lunch. And it's turkey tacos! Sounds really good. So with that, I want to thank you all for being here, and we're going to have some lunch.

Thank you all. (Applause.)

END 11:42 A.M. EST
##

Information on the new lunch standards:

Read: An overview of the Let's Move! campaign.

*Download USDA's Final Nutrition Standard 2012 [PDF]

*Download Implementation Timeline [PDF]

*Download Before And After School Lunch Menu [PDF]

*Download Comparison of Current and New Regulatory Requirements [PDF]

*Download the White House Childhood Obesity Task Force Report [PDF]

*Photo by Getty/pool

USDA News Release, New School Meal Standards

First Lady Michelle Obama on Wednesday visited Parklawn Elementary School in Alexandria, Virginia, joining Secretary of Agriculture Tom Vilsack to unveil the new school meal standards that are part of the Healthy, Hunger-Free Kids Act 2010. Celebrity chef Rachael Ray provided recipes for a model school lunch cooked by cafeteria staff. A full post about the event is here.

USDA's news release:


USDA Unveils Historic Improvements to Meals Served in America's Schools

New Standards Will Improve the Health and Wellbeing of 32 Million Kids Nationwide

FAIRFAX, Va., Jan. 25. 2012 – First Lady Michelle Obama and Agriculture Secretary Tom Vilsack today unveiled new standards for school meals that will result in healthier meals for kids across the nation. The new meal requirements will raise standards for the first time in more than fifteen years and improve the health and nutrition of nearly 32 million kids that participate in school meal programs every school day. The healthier meal requirements are a key component of the Healthy, Hunger-Free Kids Act, which was championed by the First Lady as part of her Let's Move! campaign and signed into law by President Obama.

"As parents, we try to prepare decent meals, limit how much junk food our kids eat, and ensure they have a reasonably balanced diet," said First Lady Michelle Obama. "And when we're putting in all that effort the last thing we want is for our hard work to be undone each day in the school cafeteria. When we send our kids to school, we expect that they won't be eating the kind of fatty, salty, sugary foods that we try to keep them from eating at home. We want the food they get at school to be the same kind of food we would serve at our own kitchen tables."

"Improving the quality of the school meals is a critical step in building a healthy future for our kids," said Vilsack. "When it comes to our children, we must do everything possible to provide them the nutrition they need to be healthy, active and ready to face the future – today we take an important step towards that goal."

The final standards make the same kinds of practical changes that many parents are already encouraging at home, including:

*Ensuring students are offered both fruits and vegetables every day of the week;

*Substantially increasing offerings of whole grain-rich foods;

*Offering only fat-free or low-fat milk varieties;

*Limiting calories based on the age of children being served to ensure proper portion size; and

*Increasing the focus on reducing the amounts of saturated fat, trans fats and sodium.

USDA built the new rule around recommendations from a panel of experts convened by the Institute of Medicine —a gold standard for evidence-based health analysis. The standards were also updated with key changes from the 2010 Dietary Guidelines for Americans – the Federal government's benchmark for nutrition – and aimed to foster the kind of healthy changes at school that many parents are already trying to encourage at home, such as making sure that kids are offered both fruits and vegetables each day, more whole grains, and portion sizes and calorie counts designed to maintain a healthy weight.

USDA received an unprecedented 132,000 public comments on its proposed standards (available on the web at www.regulations.gov) – and made modifications to the proposed rule where appropriate.

USDA Under Secretary Kevin Concannon said: "We know that robust public input is essential to developing successful standards and the final standards took a number of suggestions from stakeholders, school food service professions and parents to make important operational changes while maintaining nutritional integrity."

The new standards are expected to cost $3.2 billion over the next five years -- less than half of the estimated cost of the proposed rule and are just one of five major components of the Healthy Hunger Free Kids Act, now implemented or under development, that will work together to reform school nutrition.

In addition to the updated meal standards, unprecedented improvements to come include:

*The ability to take nutrition standards beyond the lunchline for the first time ever, foods and beverages sold in vending machines and other venues on school campuses will also contribute to a healthy diet;

*Increased funding for schools – an additional 6 cents a meal is the first real increase in 30 years – tied to strong performance in serving improved meals;

*Common-sense pricing standards for schools to ensure that revenues from non-Federal sources keep pace with the Federal commitment to healthy school meals and properly align with costs; and

*Training and technical assistance to help schools achieve and monitor compliance.

The final nutrition standards released today also provide more time for schools to implement key changes, which will be largely phased in over a three-year period, starting in School Year 2012-2013. For example, schools will be permitted to focus on changes in the lunches in the first year, with most changes in breakfast phased in during future years.

USDA's Food and Nutrition Service administers 15 nutrition assistance programs including the National School Lunch and School Breakfast programs, the Summer Food Service Program, and Supplemental Nutrition Assistance Program, and the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). Together these programs make up the federal nutrition safety net.
#

Information on the new lunch standards:

Read: An overview of the Let's Move! campaign.

*Download USDA's Final Nutrition Standard 2012 [PDF]

*Download Implementation Timeline [PDF]

*Download Before And After School Lunch Menu [PDF]

*Download Comparison of Current and New Regulatory Requirements [PDF]

*Download the White House Childhood Obesity Task Force Report [PDF]

Jumat, 20 Januari 2012

First Lady Michelle Obama Will Unveil New School Nutrition Standards During Virginia Event

Agriculture Secretary Tom Vilsack and celebrity chef Rachael Ray will join Mrs. Obama at Parklawn Elementary School to debut long-awaited guidelines...
UPDATE, Jan. 25: CLICK HERE FOR FULL POST ABOUT THE EVENT
First Lady Michelle Obama's first Let's Move! event of 2012 will be on Wednesday, January 25th, when she joins Agriculture Secretary Tom Vilsack to unveil USDA's new nutrition standards for school meals. Improving America's school lunches is one of the five key pillars of Mrs. Obama's childhood obesity campaign, which marks its second anniversary in February. The standards will be unveiled during a visit to Parklawn Elementary School in Alexandria, Virginia, where celebrity chef Rachael Ray, a longtime supporter of Mrs. Obama's campaign, will join the cafeteria staff to cook a model school lunch.

Mrs. Obama and the Secretary will dine on the healthy feast with the kids after making remarks. The nutrition standards are part of the Healthy, Hunger-Free Kids Act signed into law by President Obama in December of 2010. About 32 million children receive free or reduced-price meals through the National School Lunch Program, which is responsible for up to half of kids' daily calorie intake, according to USDA and the White House. A summary of the Act [PDF].

The First Lady's visit to Parklawn is designed to illustrate that many schools are already providing excellent school lunches for children, even before the new nutrition standard has become law. Parklawn has been recognized by USDA in the HealthierUs School Challenge, a program that rewards schools for best-practices in food and fitness initiatives.

"Mrs. Obama and Secretary Vilsack will see firsthand how schools like Parklawn have undertaken creative efforts to provide healthy food and nutrition education for students ahead of the new standards," the White House said.

USDA notes that "the new standards make the same kinds of changes that many parents are already encouraging at home, including ensuring kids are offered fruits and vegetables every day of the week, substantially increasing offerings of whole grain-rich foods, offering only fat-free or low-fat milk varieties and making sure kids are getting proper portion sizes."

The proposed USDA nutrition rule was unveiled in January 2011, and received more than 130,000 comments during the public comment period. In December of 2011, as Mrs. Obama marked the one-year anniversary of the Healthy, Hunger-Free Kids Act becoming law, she vowed to take "bold steps" to ensure the child nutrition legislation is implemented properly.

"As we celebrate the many accomplishments of the Healthy, Hunger-Free Kids Act's first year, we also pledge to continue taking bold steps forward to advance this goal," Mrs. Obama said.

Mrs. Obama made her pledge because by the end of 2011, Congress had made two efforts to weaken the new rule, the first significant change to school nutrition standards in more than 15 years. Congress declared pizza sauce a vegetable, and also ensured that white potatoes and other starchy vegetables could be served in unlimited quantities during the school week.

Senior Policy Advisor for Healthy Food Initiatives Sam Kass told Obama Foodorama that he believes the new nutrition rule will be strong, despite Congressional interventions.

"In the end the nutrition standards are going to be raised significantly," Kass said. "There will be more resources for schools, and we're going to be well on our way to really dramatically improving school lunch."

Kevin Concannon, Under Secretary for Food, Nutrition and Consumer Services, will also be at the 11:15 AM event.

In 2010, the White House unveiled a before-and-after school lunch menu, created to show how school meals would change under the Healthy, Hunger-Free Kids Act.

On January 26th, Mrs. Obama travels to Florida to promote MiPlato, the Spanish-language of USDA's MyPlate icon. She'll also attend two Campaign 2012 fundraisers in Florida. On Feb. 9, Mrs. Obama kicks off a three-day multi-state tour to celebrate the second anniversary of the Let's Move! campaign. Her first stop is in Des Moines, Iowa.

*Photo by Edie Gehman Kohan/Obama Foodorama